A business coach once asked me, “What’s your specialty?” “I’m a specialist of the human body,” I replied unwilling to get more specific. As an osteopathic manipulative medicine specialist, we treat the whole person. This is a great philosophy and I no longer can no longer address any particular issue without addressing the whole. However, in terms of trying to grow and market yourself, it will not serve you. It is important to have at least an informal specialty. This is something I struggled with for years. I didn’t want to limit myself to anything because I treat everything. I…
The first few years of my private practice were easily some of the toughest years of my life. At the worst of it, I hit rock bottom both financially, physically, and emotionally. I got to the point that I could not afford to eat, pay rent, and pay my bills. What I thought was supposed to be the time of my life that I could finally begin to enjoy the fruits of my labor was a nightmare. I felt like I aged several decades in those few short years. It was much harder than any stress of internship and residency….
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