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Why you need a specialty

Why Your Holistic Practice Needs a Specialty

By Financial HealthNo Comments

A business coach once asked me, “What’s your specialty?” “I’m a specialist of the human body,” I replied unwilling to get more specific. As an osteopathic manipulative medicine specialist, we treat the whole person. This is a great philosophy and I no longer can no longer address any particular issue without addressing the whole. However, in terms of trying to grow and market yourself, it will not serve you. It is important to have at least an informal specialty. This is something I struggled with for years. I didn’t want to limit myself to anything because I treat everything. I…

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